It’s 2025. Gen Z—the generation born between 1997 and 2012—now dominates both the consumer market and the digital workforce. If you’re a business owner or marketing manager in the UAE, chances are you’re asking the same question as brands worldwide:
How do we truly engage Gen Z?
Is social media still king, or has email marketing made a surprising comeback?
For years, social media platforms like Instagram, TikTok, and Snapchat seemed to outshine every other channel for reaching young audiences. Meanwhile, email was seen as “old school” especially among Gen Z. But here’s the twist: recent research and campaign results from the UAE and GCC show that Gen Z’s digital behaviour is more complex, and email marketing is not only surviving, but evolving.
Source: Statista, “Frequency of Email Usage in the UAE by Age 2024”
HubSpot Blog: “Global Email Marketing Stats 2024”
Let’s dive in and challenge some assumptions.
Gen Z grew up with smartphones, not desktops. Their attention span is shorter, and their trust in traditional advertising is low. For years, marketers in Dubai, Abu Dhabi, Sharjah, and other cities across the UAE have found it difficult to connect with this audience through email.
Here’s why traditional email marketing hasn’t worked:
Result? Low open rates, poor engagement, and a missed opportunity to build long-term loyalty with a crucial segment of the UAE market.
But change is here. Let’s see how smart brands are adapting—and how SeamlessSend is leading the way.
Surprising Ways Email Marketing is Changing for Gen Z (and Why It Works in 2025)
Personalisation used to mean addressing someone by their first name. For Gen Z, that’s the bare minimum. The new standard is hyper-personalisation: tailoring every aspect of your email based on user preferences, recent behaviours, and even time of day.
Example:
A Dubai-based fashion retailer sends a “Back to Campus” email campaign. Instead of sending the same offer to all students, SeamlessSend’s advanced email strategies allow the brand to:
Result:
Higher open rates, more clicks, and real sales—all for less than half a fils per email.
How SeamlessSend Helps:
SeamlessSend makes hyper-personalisation easy with built-in smart segmentation tools. No technical jargon, just results.
Static emails are out. Gen Z responds best to interactive content—polls, sliders, live countdowns, even embedded quizzes.
Example:
An Abu Dhabi events company promotes an upcoming concert. Using SeamlessSend, their campaign includes:
Benefits:
Gen Z checks email on mobile first—often on the go. If your campaign isn’t optimised for mobile, it’s ignored.
Example:
A Sharjah tech startup launches a new gadget and uses SeamlessSend to create:
Why it works:
Pro Tip:
SeamlessSend offers a full library of mobile-friendly templates—no design skills required.
Gen Z doesn’t live in silos. Email and social media need to work together, not compete. Smart brands use email to drive social engagement and vice versa.
Example:
A Dubai-based beauty brand runs an Instagram giveaway. Participants who sign up via email get exclusive early access and extra entries. The follow-up email contains a shareable Instagram story template.
What’s the result?
How SeamlessSend Makes This Simple:
Pre-built integrations and easy-to-use campaign planners mean you can sync your social and email efforts from one dashboard.
Gen Z is privacy-conscious. They want to know:
Example:
A UAE-based fintech company sends a welcome email to new users. It includes:
What happens?
SeamlessSend’s Advantage:
All templates and sign-up forms are fully GDPR-compliant and designed for the UAE’s privacy standards. Plus, SeamlessSend never shares your data—guaranteed by Ci CORP Digital Marketing.
Gen Z is always “on”—but only wants to hear from you at the right time, with the right message.
Example:
A UAE e-commerce store uses SeamlessSend’s automation to:
Benefits:
Automation means you can reach 20,000+ users in one click, for less than half a fils per email
Email is no longer “send and hope.” Gen Z marketers rely on real-time analytics to tweak, test, and improve campaigns.
Example:
A GCC-based online course provider uses SeamlessSend to:
Results:
SeamlessSend Feature:
Built-in dashboards give you advanced analytics and easy reporting, so you always know what’s working.
Let’s bust the myth: Gen Z isn’t just about TikTok dances and Instagram Stories. Recent UAE market data reveals:
But the key? Each channel has its own role:
Smart marketers in Dubai, Abu Dhabi, and the wider GCC are now combining the two for the biggest impact.
SeamlessSend (powered by Ci CORP Digital Marketing) isn’t just another email tool. It’s built for the realities of today’s digital-first world—especially for businesses across the UAE, GCC, and globally who want to connect with Gen Z.
With SeamlessSend, you get:
Why businesses love SeamlessSend:
Designed for today’s marketers: fast setup, real results
Here’s what you need to do, starting today:
Don’t get left behind. Gen Z’s preferences are shaping the future of marketing in Dubai, Abu Dhabi, Sharjah, the wider UAE, GCC, and beyond. Email marketing is back—smarter, faster, and more powerful than ever.
SeamlessSend is the tool top marketers in the region trust to reach thousands of Gen Z consumers in a single click, for less than half a fils per email—no technical skills required.
Ready to discover how SeamlessSend can help your business grow in 2025?
Learn more about SeamlessSend and sign up today.
SeamlessSend is brought to you by Ci CORP Digital Marketing, trusted by UAE businesses for over 20 years. Get in touch for a free consultation, expert advice, or to schedule a demo.
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